Web Standards
Many of us today are aware of accessibility and usability issues. We have Section 508, the Web Accessibility Initiative, and a host of other accessibility-related web sites and organizations.
I myself am an accessibility-aware Web developer, and I have made it my job to ensure accessibility standards are met in Web sites I work on, whether I am programming in JavaScript, writing HTML, using image replacement techniques, or beautifying pages with CSS. But this entry is not about Web standards, and it’s not about me. It’s about a new kind of standard; we need an initiative for something else.
Web Appearance Standards
Now, I’ve no idea at the moment just how such an initiative could be organized, but before we get into creating an online organization for making Web sites in general more beautiful, let’s look at the reasons behind my preposterous idea.
The Problem
Let’s identify a few problems with the Web as it is. First off, people are used to ugly and poorly designed Web sites. It has become commonplace for even the most popular Web sites to be ugly, poorly designed, huge in terms of page weight (kilobytes), and broken. I see more personal blogs and hole-in-the-wall (pardon the expression) Web sites that few people get to see, and these Web sites are beautiful, light weight, easy to use, and just plain fun to look at. Yet, when I visit Yahoo!, MySpace, MSN, Amazon, and so many more of the most popular sites on the Internet, they all have poorly selected typefaces, ugly or difficult-to-use interfaces, bland colors, a complete lack of simplicity (information overload), and so many other inadequacies that they would cause any competent designer to vomit. It is severely appalling to witness such high-end Web sites with a complete lack of professional, quality appearance. It is sickening. The only reason these Web sites succeed is because the public is used to seeing ugly, half-assed Web sites that only function correctly a fraction of the time.
Case in point: MySpace is a perfect example. This Web site is ugly as they come, and despite their recent changes (oh, yeah, they added gradients to their ugly menu — big deal), there is no sign of improvement. The Web site is, and always has been, ugly as sin (and I mean the worst kind of sin). They continue to try to develop new features, and yet for some reason frequently have to post messages to their users that certain features or aspects of the site are down. At least once per week, I get an error message that is “forwarded to the MySpace technical group” simply when logging in.
Like our wonderful accessibility standards projects, which have done an excellent job at creating buzz in the online community and slowly creeping into the mainstream, a Web appearance standard initiative will require a great amount of exercise to provide direction and consulting for both existing and new Web sites alike to carefully design their Web sites with appearance, accessibility, and usability in mind. Fortunately, many (I would say most) accessibility-aware Web sites and developers have a great eye for developing beautiful Web sites while adhering to standards — although the same cannot be said for the majority of the actual accessibility standards Web sites themselves, ironically — but we need to bring into focus appearance as well.
The Mission
“The Web Appearance Standards project is an initiative to strongly and adamantly encourage the aesthetic and visual amelioration of all Web sites while supporting complementary initiatives for accessibility and usability standards.”
The Road
Now I’ve had my rant — and perhaps that’s all this really is — but I think it’s time for action. I haven’t started this organization, and I currently don’t have the time or resources to do so. Perhaps someone else does. If so, the Web site will have my full backing, and any support I can provide in my free time.
Following are three things that need to be done to get this started.
First, make a Web site. WASIP.org (Web Appearance Standards Initiative Project — I know it’s long, but WASI was taken; if you’ve got better ideas, go for it). This Web site should exemplify the beauty that the project aims to spread, but also meet accessibility and usability standards.
Second, spread the word. Build buzz. Make it the next Web Accessibility Initiative. Get all of those popular bloggers like Jeffrey Zeldman, Dave Shea, etc. involved and on-board. If the initiative becomes a large enough organization, it will have a great amount of political influence in the business realm, which will weigh heavily in favor of raising the bar for Web design and usability, which brings me to my third and final point.
Third, start getting in contact with these larger, more popular Web sites and get them involved. Pressure them to redesign their Web sites. As a public relations tool, it will be useful for them, as they can have some kind of stamp of approval for beautification or something. Obviously this would be derived by a committee of industry-leading designers. Furthermore, the companies would benefit because their users would benefit. For example, I use Facebook instead of MySpace for two reasons: it looks nice, and it’s fully functional, 99% of the time. The effects are not immediately realized, but as a late competitor into a social-networking scene, Facebook is actually doing more than phenomenally well against is less-than-beautiful counterpart.
The Future
The Web has an incredible, powerful future ahead of it. It’s still very young, but already we are seeing problems, and these initiatives are very critical (particularly as early on as possible) to nip issues in the bud before they become even more severe down the road. When Web sites are designed as an afterthought, or by people who have no experience designing with high-quality, or by lazy, careless individuals who are satisfied with the status quo and working their 9-5 jobs, then everyone loses. Don’t let that happen. Find vision. Find visual.
Oh, and before you post a comment about it: yes, I am an avid Taylorist.